A team showcased the Virgin Islands’ reefs, wrecks and other dive sites during a trade show last week that drew thousands of people from around world.
The Diving Equipment and Marketing Association Show in Las Vegas included more than 500 exhibitors and 300 educational sessions, according to the BVI Tourist Board.
“The DEMA show is an invaluable platform for the BVI to solidify its reputation as a premier dive destination,” said Tourism Director Clive McCoy. “Our presence at this event enables us to connect with key industry stakeholders who play a pivotal role in driving dive tourism to the territory.”
The show, which started Nov. 19 and wrapped up on Friday, serves as a platform for networking, product demonstration, and advancing the dive industry through education and collaboration, according to the BVITB.
Delegation
The VI delegation included Tausha Vanterpool, the BVITB’s business development manager for the southwest and west in the United States; VI diver and influencer Alton Bertie; and BVI Scuba Organisation members Kim Huish of the yacht Cuan Law, Mike Rowe of Sail Caribbean Divers, and Jeff McNutt of Dive BVI.
During the event, the team met with dive shop representatives, equipment manufacturers, distributors, media outlets, travel advisors and others.
They showcased underwater attractions in the territory including the wreck of the Rhone; artificial reefs like the Willy T and the “Shark Planeo” sculpture; and other sites.
The delegation also hosted a “BVI Painkiller Happy Hour” last Thursday afternoon.
