A gala at Government House, a community run and a car raffle are among the activities planned in celebration of the BVI Red Cross’s 60th anniversary this year.
“We’ve been running in the red financially for a few years now,” Ms. Frett explained in a recent interview, “and we are trying to pull ourselves up because we need to be more financially viable.”
The organisation requires $215,000 each year to stay afloat, and much of that comes from the British Red Cross, which usually contributes about $100,000, she said.
But the British organisation has called on the VI arm to find ways to generate more of its own income.
In the face of the ongoing challenges, the BVIRC is taking steps to improve its situation, according to the director.
In 2014, it started collaborating with the British Red Cross on an 18-month project to devise a new fundraising strategy.
Though work on that effort has temporarily stalled, the completed strategy will be designed to help the organisation become more self-sufficient and increase its revenue stream by 10 percent, Ms. Frett said.
See the April 14, 2016 edition for full coverage.
{fcomment}